Hockey Day in America: Promoting Hockey Around the United States

Hockey Day in America is scheduled for March 3, and the U.S. population will have the opportunity to experience the sport by taking part

Hockey Day in America is more than a step in the right direction. Fans and players alike will come together to help promote the great sport of hockey throughout the country.

USA Hockey partnered up with ‘400 local associations’ to help organize games for children between the ages 4 to 9. You are able to search for participating locations through this link, and the website does state that minimal equipment will be available for public use. This is a great opportunity for people everywhere to give hockey a chance.

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Considering hockey is one of the most expensive sports for low-income families, this is great exposure for a vastly growing sport across the United States. Children will be able to learn about the sport and participate in games with each other.

No Olympics, No Problem

With the NHL choosing to avoid the 2018 Olympics, hockey exposure certainly took a hit, especially in the U.S. For a highly-patriotic country, losing the opportunity to watch the best players play at the international level is a disappointing blow. Surely, the Canadian hockey fans up North would agree.

Without the Olympics, local methods of promotion are even more important. Whether it be through viewership or participating, learning about the sport will undoubtedly help it’s exposure. Hockey has always been regarded as a brute-type sport, but the finer things about it will be on display come Saturday.

The NHL has also scheduled certain games throughout Saturday to help promote their American-born players. The schedule is as follows, and can also be found on NHL.com. Times are in EST.

• Philadelphia vs. Tampa Bay, 1 pm on NBC Sports Philadelphia, Fox Sports Sun, NHL.TV
• St. Louis vs. Dallas, 2 pm on Fox Sports Southwest, Fox Sports Midwest, NHL.TV
• Chicago vs. Los Angeles, 4 pm on NBC Sports Chicago, Fox Sports West, NHL.TV
• NY Islanders vs. Pittsburgh, 5 pm on MSG+, AT&T Sportsnet Pittsburgh, NHL.TV
• Toronto vs. Washington, U.S. Naval Academy, 8 pm on NBC – Coors Light NHL Stadium Series

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If there was a right way to promote the sport, this would be it. Having children come together to take part in something active and fun, while also promoting the sport, is the right approach to getting hockey a larger following across the United States.