Rejoice, the New Jersey Devils’ new helmet ads are aesthetically pleasing
The New Jersey Devils found an interesting way to supplement their financial situation in 2021.
For the first time in NHL history, a pair of teams – the New Jersey Devils and the Washington Capitals – will wear helmets featuring advertisements.
Now before you break into a full-on internet rage and declare this the first step of a slippery slope towards the logo-happy uniforms worn across the majority of European sports, fear not, for the Devils have provided us with a sneak peek of the newest addition to their aesthetic oeuvre.
Objectively speaking, these are classy as all heck.
Purposeful cuts, clean looks, and Jersey’s favorite son, Kyle Palmieri modeling the new helmet? Wow, no wonder many consider the Devils’ social media game among the best in the business.
The new logo, belonging fittingly enough to the sponsor of the Devils’ Newark stadium, Prudential, sits just above the wearer’s ear and blends rather seamlessly into the rest of the helmet – creating an aesthetically pleasing bit of contrast without being overly showy or particularly distracting on-ice. It’s certainly less distracting than the route the Capitols took, which swapped out the team’s logo with a multi-colored ad for Capital One. The Devils, by contract, swapped out a small, circular Devils logo for a single-color, yet similarly sized Prudential badge that will be white on their black helmets and an eye-catching blue on their white ones.
When options like what the Capitols went with were presumably on the table, the Devils’ restraint and commitment to delivering looks their fanbase can be proud of should be commended. Then again, after delivering the best Reverse Retro jersey of the year, should we really be surprised?
Next. The New Jersey Devils should weaponize the cap by signing Mike Hoffman. dark
In case you weren’t aware, the 2020-21 season is going to be a strange one for the entire NHL expanded universe. For one, there won’t be a single game played in 2020, marking the first time a season has only featured games in one calendar year since 2012-13’s lockout-shortened campaign. With the salary cap projected to be flat until 2022 and fans almost surely expected to be absent for the entirety of the forthcoming season, teams like the New Jersey Devils should be lauded for coming up with a creative way to generate additional income without having to compromise their product on the ice. And hey, to paraphrase their Instagram announcement, now the Devils get to ‘Rock with Prudential, home and away’ and that’s pretty cool too.