We have seen a lot of pop culture stars embraced in the sporting world over the last handful of years. The NHL jumped into that conversation over the last handful of years.
At the All-Star break in Toronto, there were a few big-time stars involved. We saw pop star Justin Bieber as Auston Matthews’ co-captain and he did a great job. He has been one of the most famous people in the world for a long time so having him be involved with hockey is a great thing.
Michael Buble and Tate McRae were also there as co-captains for Team Hughes and Team MacKinnon respectively. McRae, one of the world’s up-and-coming stars, also performed a few hits at the All-Star Game second intermission.
Throughout the current NFL season, we’ve seen Taylor Swift and football come together. She is dating Travis Kelce of the Kansas City Chiefs and shows up to the games to support him.
The positive impact this has had in the NFL can’t be put into words. More people who would have never loved football are watching and all in on it. Now that the Chiefs are in the Super Bowl again, Swift will continue helping make more people watch/enjoy a sport.
The NHL and other leagues are helped out by these big pop-culture stars
In a couple of weeks, the Jonas Brothers are going to perform at the NHL Stadium Series game between the New Jersey Devils and Philadelphia Flyers. To say they are popular would be an understatement as well. That is a lot of big pop-culture names involved in sports in a short amount of time.
This is all a great thing. These people all have different motivations for their sports fandom but they are all good human beings that bring a lot of attention to the sports that we love.
There are no negatives to having them involved. Jersey sales, tickets to games, and general interest in the leagues will continue to grow if they are involved. All of them, especially hockey, could use the help.
It would be nice to see the NHL continue embracing these non-hockey stars. This is an amazing game and having more fans because of these stars is a good thing.